Is there a blog on your website? If not, don’t panic. You haven’t missed the boat. Blogging isn’t going anywhere. In fact, the blogging trend continues to grow because of its phenomenal, tried-and-true marketing value. So hop on board and start taking advantage of the valuable benefits blogging offers your business.
5 Valuable Benefits Blogging Offers Your Business
Leverage the following valuable benefits blogging offers today, and you’ll see a marked improvement in website traffic, leads, and conversions in a short time.
1. Blogging Builds Bridges to Your Target Market
Your business has its own unique culture. There are endless online businesses and blogs. But there is only one you. There’s no one like you and no business exactly like yours.
Your unique qualities make you interesting and appealing to others. But how will they discover you and your business?
Let’s say you’re in the business of providing warm winter coats for children in a particular neighborhood by raising donations every fall. Does anyone know you do this great work to make a difference in others’ lives every year?
Do you love Thai food? Are you an animal lover? Your target market may love Thai food and be the proud owner of an adorable mutt or prize-winning beagle.
Connect with your target market through blogging. Let your audience know that you are real and approachable.
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2. Blogging Opens Doors to Conversations with Your Target Market
If you could get qualified leads to engage in a conversation with you, you wouldn’t miss the chance, would you? A blog creates an opportunity to have a real conversation. Your customers want to connect with you, not just your business or product.
One of the reasons a blog is considered to be a social media tool (and it is) is the interaction between the blog writer and the blog reader in the comments. This engagement builds customer relationships and gets traction with search engines.
3. Blogging Educates Your Target Market and Clients
What problems do you solve? You understand your ideal client’s frustrations better than anyone. Your blog is the right place to demonstrate how your product or service meets their needs.
Sharing helpful information such as how-to articles also helps you reach potential customers. Educating your readers demonstrates your expertise in your industry. Providing quality content adds value to your readers and builds trust and loyalty over time.
4. Blogging Does Public Relations Work for You
You might be surprised by how much public relations (PR) can be accomplished through blogging.
- Tell your story
What’s the story behind your business? What is your mission statement? These are great connecting points for your target market. How your business came to be, and more importantly why, could be all that you need to cinch the sale and gain another great client.
- Share your clients’ testimonials
Testimonials are golden. You just can’t argue with results. And there’s nothing quite so powerful as word-of-mouth advertising based on successful personal experience.
- Roll out your new product.
Releasing a new product or adding a service? Tell the world all about it on your blog. Then, share it across your social media to create a buzz. Monitor the comments on your blog and other social media platforms and engage with your readers. Answer questions and thank them for sharing. Engagement in your blog comments enhances the post’s SEO.
5. Blogging Drives SEO
When properly optimized, blogging helps your ideal clients find you. Publishing quality content with frequency and consistency when it is properly optimized is what moves your blog up in search engine rankings so that it can be found quickly.
Maybe you already have a blog, but you aren’t leveraging its phenomenal, tried-and-true marketing value for your business. It’s never too late to start utilizing the benefits blogging offers. If you need help with blogging for your business or want to learn more about how to grow your business through blogging, contact us at (307) 631-1867. Rockin’ Robin Virtual Assistance can market your business effectively for you. Schedule a free Discovery Call today.
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