You’re creating compelling content. Now it’s time to share it with the world. It’s time to promote your content to generate traffic to your site and convert that traffic into sales. And since you spend more than 25 percent of our time online on social media, where better to promote your content than on Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, etc.?
Social media can be used to promote your content effectively, but understand that it was created for people, not businesses. This is why you should always strive to build relationships and create human connections with social media users with every post.
[bctt tweet=”#SocialMedia was created for people, not businesses. #BuildRelationships with every post.” username=”@rocknrobinva”]
Before you begin promoting your content, you need to manage and plan the content you will share and when you will share it on social media. An editorial content calendar will help you promote your content properly and in organized fashion. There are many free editorial calendar templates to download, so you can start planning today. Download this one from Hubspot and Buffer or create your own.
Here are 9 ways to use social media to promote your content effectively and take it to the next level!
9 Ways to Use Social Media to Promote your Content Effectively
Use images to promote your content
Tweets with images get more engagement. That’s a proven fact. Photos on Facebook get more engagement. That’s another fact. Images on LinkedIn get more engagement. Pinterest, Instagram and Snapchat are nothing but images. Leverage the visual to promote your content.
Create powerful headlines
Great content needs a great title to grab attention in social media. You should be posting your content multiple times and doing A/B testing. A/B testing will help you see which headlines are more effective to promote your content on which social networks.
Optimize posts for a particular platform
The more optimized a post is for a particular platform, the more effective your social media promotion will be. Utilize the customizeable posting features on each social media platform – an attention-grabbing headline, a relevant, interest-piquing image, and a compelling description. The goal with each post is to entice readers to click on your content. Hashtags can help make your content more discoverable on the social networks that support hashtags.
Promote your content when your audience is online
This is a simple concept, but many marketers overlook it. For maximum engagement, your content needs to reach as many people as possible. To accomplish this, you must post where and when crowds are online and active. Create a posting schedule to post at peak times of day. Facebook Insights and FollowerWonk are tools to help you estimate the best times to post your content. Click here for a lot more on the best times to post in social media.
Repost content multiple times
More than one study shows it’s productive to repost content multiple times on social media. When you use multiple images and multiple headlines for your content, your followers will engage without knowing they are clicking on a link to the same content you posted earlier. Social media users don’t see most of your social media posts on any given day anyway. Reposting content will create more chances for your audience to see your content.
Ask compelling questions
Drive social media users to engage and interact with you with questions. Questions and feedback encourage engagement with your content. Ask questions that compel readers to respond. Create questions for some of your headlines. Questions grab attention and foster a sense of community that effectively promotes your content.
Share on the right platform
While having accounts on various social media sites can be advantageous, it can also be difficult to choose which platform to post your content to. If you’re just starting out, choose up to three only. As you learn to utilize these platforms, take on another.
Different sites serve different purposes and audiences. Familiarize yourself with the major social media platforms your target audience uses. Avoid “dumping” the same content across the platforms you choose to use. Promote your content on the platforms where you have the highest chances of engaging with your audience.
Pay to promote your content
It doesn’t make sense to pay for Likes or Follows when you can promote your content to a micro-targeted audience in social media for free, but paid social is mainstream. But what does that mean? You can pay to promote your content into the news feeds of social media users, guaranteeing visibility from relevant audiences. If you haven’t done so already, I challenge you to budget to experiment in this area and discover what it can do to grow traffic to your site.
Join and engage with social media communities
By joining and engaging with relevant social media communities, you can promote your content to a very targeted audience of social media users by the hundreds, thousands, or even more. For example, the largest LinkedIn Group has more than one million members!
Now what …
Social media is one of the most powerful tools available to promote your content. Are you maximizing its potential for your business? Choose one or all 9 ways to use social media to promote your content, generate a lot more traffic to your site and convert that traffic into sales.
If you’re short on the time it takes to use social media to promote your content effectively, call Rockin’ Robin at (307) 631-1867 for a free consultation today. Find out how Rockin’ Robin can market your business for you.