Are you creating great content but not getting the blog engagement you want? Engagement is a good indicator of a thriving blog and something search engines reward. If you could implement a few steps to get more engagement on your blog and social media, you would, wouldn’t you? I thought so! Here are some easy ways to build engagement and get your blog on track.
7 Ways to Create Better Blog Engagement
Craft a Catchy Headline and Support it with Relevant Content
Grabbing the reader’s attention shouldn’t be the only goal of a catchy headline. But it is an essential one. A good headline should also tell your reader exactly what they’ll find in the article. For example, your headline reads, “7 Brilliant Storage Hacks.” But the content does not share brilliance. Your readers won’t be back for more. Keep your headline catchy and honest. Then support it with relevant content.
Ask Your Readers for Blog Engagement
There’s a verse in the Bible that reads, “Ye have not because ye ask not.” There’s a lot of truth to that. My dad used to tell me, “You’ll never know unless you ask. So ask. Don’t assume.” This applies to blog engagement. Let your readers know you want to engage with them in the conversation. Ask an open-ended question or ask them to share their thoughts in the comments following your blog post.
And quality comments on a blog post offer the great reward of boosting that post’s search engine ranking.
Be Quick to Respond
Be highly responsive.
Let’s say you have a brick and mortar retail shop. And a customer walks into your store. Imagine that you are nowhere to be seen. How long do you think they would stick around before they left to shop elsewhere? A few days? I don’t think so. I know I wouldn’t. As the store owner, you will greet your customer promptly and let them know you’re available to help.
Monitor your blog comments well. It’s just good customer service.
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Be Your Authentic Self
There is only one you. Let your readers know who you really are and what you’re really like so they will want to connect with you. As you write, insert some of that unique personality of yours.
Share Your Blog Posts with the Social Media World
Sharing your blog posts on social media expands your blog’s reach and offers more opportunity for engagement. It also drives more traffic to your site. Just be sure to include a unique intro message for each platform so your followers know you’re not a robot.
Add Internal Links to Create Better Blog Engagement
Another way to build blog engagement is to provide your readers with additional content. Link to a related blog article you’ve already published. Internal linking helps your readers easily navigate your blog. And it keeps them engaged on your site longer, too.
Who doesn’t love free stuff? I know I do! Host a giveaway. Offer something of value and promote the giveaway on your blog and social media platforms. Allow your readers to enter your giveaway by joining your email list. This way, you’re growing the number of ideal customers you can directly market to on your own terms.
Build the blog engagement you need to grow your business, and get the most out of your content and your time. Consistently work on being responsive, and add your personal touches that create better blog engagement. You’ll build strong connections between you and your audience.
Are you getting the blog engagement you need for a thriving business? If not, contact Rockin’ Robin Virtual Assistance LLC at (307) 631-1867 or schedule a free consultation with us today. Go from nose-diving to thriving with better blog engagement.
Rockin’ Robin Virtual Assistance LLC
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