Blogging packs a powerful marketing punch all on its own, as long as you share accurate, timely, relevant, informative, and engaging content with consistency. But add the second powerful marketing punch of social media to the mix and BAM! Better yet, throw Google Analytics into your marketing workout, and these three become an unbeatable powerful…
Promoting your blog posts beyond your email list grows your business. And it’s the best way to drive traffic to your website, hands down. It’s more cost-effective than paid ads, too. But how do you get the word out about your awesome blog content? And what are some proven strategies for promoting your blog posts…
For a social platform, LinkedIn has an uncommon and refreshing professional ambiance. And LinkedIn etiquette is what sets it apart from other social platforms. Why? Because manners still matter. A lot. LinkedIn etiquette has in some ways redefined the social in social media. Proper etiquette considers the value of others and puts them first. And this…
Is your business harnessing the power of LinkedIn? LinkedIn has emerged as the dominant social media platform for professional and business-to-business networking. Let’s look at three powerful reasons why you should use LinkedIn as an essential part of your marketing strategy. How to Use LinkedIn For … 1. Networking Connect with business partners, employees, and…
Does your business utilize Google Plus? Do you have a Google Plus Page? If not, you could be missing out on some important benefits for your business. Google+ is a powerful search engine marketing tool. Your Google+ pages and profile help your Search Engine Optimization in a big way. Sharing blog posts on Google+ helps…
Engagement and conversations are what drive online marketing today. If you’re a small business owner, you’re probably using Facebook to promote your brand and connect with your audience. You’ve probably already learned that the more your posts get liked and shared, the more your reach and visibility increase. And you’ve probably already learned how tough…
Your privacy is valuable. Are you concerned about it? Facebook friends can share your stuff. Game apps collect information about you and sell it to third parties. Live video streams can be seen by anyone. Ugh! Unless you learn about the ever-changing privacy controls and take control of them on your Facebook page, you may…
The business world has reached the point where not having an effective presence in social media can be detrimental to business. Social media should not and cannot be overlooked. Although it changes daily making marketing a business online challenging, small businesses that focus on social media boost relevance and create an effective presence in social…
There are lots of terrific reasons to love Twitter. Twitter is terrific for connecting with amazing people who do amazing things and share fantastic content. It’s especially terrific in that it can strengthen a personal brand and grow an inbound lead pipeline. But it starts with a terrific Twitter profile. Treat Twitter Right Like all…
In a recent blog post, How to Use Social Media to Promote your Content Effectively, we discussed 9 ways to use social media to promote your content effectively and take it to the next level! This week, I want to focus your attention on how you can utilize Twitter to drive more traffic to your website. Twitter…