Do you know what websites lack today? Great content, that’s what! Sure, lots of it is out there. But it often gets buried in the mountain of mediocre. So why is there so much mediocre writing out there? Companies and people who don’t know what they’re doing jump on the bandwagon of content marketing. And…
I’ve got a bit of a riddle, sort of a trick question for you. Sometimes the truth hurts. Brace yourself … Here goes … People are not reading your content. Actually, they aren’t reading anyone’s content. The reason? They’re scanning it. About half of those who read an online article will continue reading past the…
When you hear “content creation,” do you think short-cut, dishonest, lazy or impersonal content marketing? Content curation is anything but that, and it is certainly much more than copying and pasting. It takes time and effort to curate content properly. Beth Kanter defines content curation as the process of sorting through the vast amount of…