Engagement on social media is valuable to your business, but if people are not interacting and engaging with you on your social media networks of choice, you aren’t building relationships, trust or traffic to your website. And if you aren’t building relationships, trust or traffic to your website, you won’t be able to convert traffic and achieve sales. Social media can lead to sales, but we want to see results.
Build your email list from your social media followers to achieve sales
So, what does building your email list have to do with social media and achieving sales? Well, it is 100 times easier to convert an email subscriber into a sale than it is to convert a Twitter follower into a sale.
Here are four ways to build your email list from your social media followers to achieve sales.
Tell your friends and followers about your newsletter regularly on your social media platforms
If you build a significant following on social media networks, it’s highly likely that a few of them will want to sign up to receive your newsletter. Make it easy for them to do so by providing them the opportunity on your social media channels.
Run a contest on your social media channels
A Facebook contest, for example, can grow your fan base in a short period of time and have a huge impact on your Facebook page. Read 13 Killer Facebook Contest Ideas for more information on running a Facebook contest.
Offer a valuable freebie on your website
Guide people to your website with every blog post you write. When you write a blog post and upload it onto your blog, share it on your social media channels each week. This directs people back to content on your website where an opt-in form to receive a valuable freebie awaits, giving visitors an incentive to subscribe.
- Automate DM people on Twitter
Automated Direct Messages (DM) leave a “bad taste in your mouth” because of all the spam. But if you personalize your DM’s and offer something of value, Tweeters will subscribe. Audiense is a community management and ad tool that will help you expand your social reach for a monthly fee.
Here’s an example – “Hey, Carol! Need help writing blog posts? If you’re interested, click here http://bit.ly/a2343 for a free how-to guide.”
In closing …
No engagement on social media means no sales (unless you’re paying for ads). There are plenty of ways to generate website traffic to achieve sales, but work on building your email list to start with. Build relationships, trust or traffic to your website with valuable engagement on social media to see the results you desire and to achieve sales.
Need someone to write blog posts and post them to your social media networks? Call Rockin’ Robin at (307) 631-1867 for a free consultation today. Rockin’ Robin’s got a great content marketing plan to grow your business and achieve sales.