Does your business utilize Google Plus? Do you have a Google Plus Page? If not, you could be missing out on some important benefits for your business. Google+ is a powerful search engine marketing tool. Your Google+ pages and profile help your Search Engine Optimization in a big way. Sharing blog posts on Google+ helps…
Engagement and conversations are what drive online marketing today. If you’re a small business owner, you’re probably using Facebook to promote your brand and connect with your audience. You’ve probably already learned that the more your posts get liked and shared, the more your reach and visibility increase. And you’ve probably already learned how tough…
Your privacy is valuable. Are you concerned about it? Facebook friends can share your stuff. Game apps collect information about you and sell it to third parties. Live video streams can be seen by anyone. Ugh! Unless you learn about the ever-changing privacy controls and take control of them on your Facebook page, you may…
The business world has reached the point where not having an effective presence in social media can be detrimental to business. Social media should not and cannot be overlooked. Although it changes daily making marketing a business online challenging, small businesses that focus on social media boost relevance and create an effective presence in social…
There are lots of terrific reasons to love Twitter. Twitter is terrific for connecting with amazing people who do amazing things and share fantastic content. It’s especially terrific in that it can strengthen a personal brand and grow an inbound lead pipeline. But it starts with a terrific Twitter profile. Treat Twitter Right Like all…
In a recent blog post, How to Use Social Media to Promote your Content Effectively, we discussed 9 ways to use social media to promote your content effectively and take it to the next level! This week, I want to focus your attention on how you can utilize Twitter to drive more traffic to your website. Twitter…
There is a VA available for any and every task you can think of, except physically fetching you a cup of coffee and other such in-office tasks. You can a hire VA to increase your productivity and do whatever is taking you away from expanding and building your business. But how do you find complementary…
You’re creating compelling content. Now it’s time to share it with the world. It’s time to promote your content to generate traffic to your site and convert that traffic into sales. And since you spend more than 25 percent of our time online on social media, where better to promote your content than on Facebook,…
Engagement on social media is valuable to your business, but if people are not interacting and engaging with you on your social media networks of choice, you aren’t building relationships, trust or traffic to your website. And if you aren’t building relationships, trust or traffic to your website, you won’t be able to convert traffic…
Does trying to keep up with social media make your head spin? What about utilizing SEO to build your business, does it make your head ache? How do you know whether or not you’re going about your social media and SEO practices all wrong? What is social media, and how is it done anyway? What…