As a blogger, do you create consistent content? For some people, consistent blogging means publishing a blog post once a day. For others, it means once a week. But what really matters most is that you decide on a blog content publishing schedule that’s doable for you and stick to it, consistently. A dedicated, consistent blogger succeeds much more than an inconsistent one.
5 Good Reasons for Consistent Content
1. Consistency Brings Success
Many successful bloggers publish blog posts once a week. Some put out two a week. And others find success with as little as two per month. But there isn’t a single person out there who can go AWOL online month after month, pick up where they left off, and claim success. Long bouts of silence and inactivity online results in lost followers. This is why blogging consistently is crucial to blogging success.
2. More Long Tail Keywords Bring More People to Your Site
Sixteen percent of the searches done every month involve a completely new combination of words – a combination that has never been used before. Main keywords account for only twenty percent of search traffic on the web. But long tail keywords make up the majority of that traffic: over eighty percent! So the more words you write and the more posts you publish, the more long tail keywords are available for people to search and search engines to find.
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3. Consistent Blogging Brings Authority
Trusted sites gain authority by producing quality content in hundreds of posts. And it takes time to produce content that builds trust. Trust in your site grows as your readers’ expectations are met. As they return to your site for quality posts, they become a loyal audience of your blog. Consistent blogging builds the trust you need to rise to the top of your target market.
4. Fresh Content Brings Search Engine Love
When you update your site consistently, people will visit on a regular basis. And those who visit regularly will spend longer amounts of time reading your updated content. This overjoys Google and should overjoy you as well!
Google frowns on high bounce rates. A bounce rate is when visitors show up on a website page and then leave immediately. Low bounce rates and longer visits (average time spent on each visit per visitor) improves ranking.
5. Consistency Brings Out the Real YOU
You have a unique voice, style, and tone. And blogging consistently helps you find and share your authentic self. It also improves your writing skills. Repetition is an excellent teacher, and practice makes permanent!
No Good Reasons for Inconsistency
Are there good reasons for creating blog content inconsistently? Not really.
Think about it. Life happens. Work happens. Kids happen. Family happens. And then what happens? You stop. Writing content comes to a halt, screeching or otherwise. Then, three months later, panic creeps in. So you post on the deserted wasteland of your blog. But guess what? No one read that blog post. And now you are dealing with negative feelings. “No one cares about my blog.” “It’s a waste of my time and everyone else’s, too.” “I quit.” Uh oh …
And Why You Should Write Consistently
If anyone has ever told you that blogging is easy, it’s not. Don’t fall for that age-old myth. The blogging process takes consistent effort. And that is the hardest part of blogging. Uploading and publishing are the easy parts.
Ninety percent of bloggers fail simply because writing consistently is hard. And they won’t make a habit of writing regularly. Writing only when you feel inspired or have time to do so, doesn’t a consistent blogger make. Habits are formed by repetition, and eventually can be accomplished without thought. Great bloggers are habitual writers.
There’s no time like the present to write consistent content. Do it for your ranking. Do it for your site traffic. And most importantly, do it for your readers who are excited and willing to read new content from you, someone they trust.
Are you attracting people to your blog with consistent content? It’s time to commit to blogging consistently! Contact Rockin’ Robin Virtual Assistance. Call (307) 631-1867 or schedule a FREE 15-minute consultation for the creation of your attractive, consistent content today.
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