When you want to know something, where do you go? You search for answers and information online. Right? Ever notice that your search engine results are mostly blog posts? Are you beginning to see the impact or power blogging has in online search, and why you must blog consistently to gain the website traffic that matters?
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Why Blog Consistently?
1. Provides Exceptional Boost
Search engines love relevant and fresh content and lots of it. And that’s what blogging does so well. It provides lots of relevant and fresh content for an exceptional SEO boost. And isn’t that what your website needs? There’s nothing more straightforward or inexpensive than blogging in creating this kind of boost for your website.
Weekly blogging gives search engines plenty of fresh content to index. This, in turn, creates many opportunities for you to insert relevant keywords your potential clients use when searching for the services or products your business offers.
2. Sends Traffic to Your Website
Without fresh content, search engines have nothing to crawl to send traffic to a site. When you aren’t blogging consistently, you aren’t giving search engines that fresh content needed to put your site on page one of search results. And that means fewer inquiries and lower conversion rates.
3. Builds Community
Blogging on a consistent basis connects you with potential, new and existing customers. And great communities are built through developing and strengthening relationships in this conversational way. Because blogging allows your followers to see the personal side, the personality of your business.
Your sincerity, authenticity, and just being approachable is huge in building relationships that matter. They are key elements of exceptional online marketing and branding.
Blogging consistently is one of the best ways to build trust with your target audience. By consistently providing high-quality content, your community trusts you and looks to you to provide material relevant to them and their problems.
4. Establishes You as an Industry Leader
No matter how small your business is, blogging is the most impactful way to build trust in your business and establish influence in your industry.
When you provide valuable and expert information on a consistent basis, your potential customers begin to view you as the expert in your field. Because the knowledge and expertise you share regularly makes you the “go-to” person within your particular niche.
5. Creates Opportunities for Sharing
The fifth and favorite reason to blog consistently, yea, most powerful, is the opportunity it creates for others to share you with the world. When your audience knows, likes, and trusts you, they will enthusiastically share you and your content over and over. And doing so repeatedly, they boost SEO, send traffic to your website, build community, and help establish you as an industry leader.
How does this work? Simply and super-effectively!
When you post, tweet, or pin your weekly blog post links onto each of your social media platforms, your followers are able to click on, like, and share your blog posts with their audiences.
Want to gain an impressive amount of website traffic and reach page one in online search engine results? Blog consistently.
And think about it. Why would anyone want to visit your site to read outdated content? Take advantage of consistent blogging as part of your marketing strategy. Contact Rockin’ Robin Virtual Assistance at (307) 631-1867 or schedule a FREE 30-minute Discovery Call today and give your readers a reason to visit your site regularly.
Rockin’ Robin Virtual Assistance LLC
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