Do you like coffee? Mmmm …. I do! If you have found the coffee shop that provides just the right ambiance and makes a perfect cup of coffee every time, then you understand the value of consistency. If you’re the proud owner of a blog, then you want your readers to have a similar experience with each blog post. Consistent blogging, posting your content on schedule, is just as important as being consistent with your writing style.
What are the Happy Healthy Results of Consistent Blogging?
Increased Visibility and Brand Identity
Consistent blogging builds your branding and maintains your online visibility. Your target market will learn to recognize and trust your brand the more they see it. Blogging offers a unique branding opportunity. And your readers get to see the human side of your business since blog content carries more of a casual business tone. They get to see, know, like, and trust the person or people behind the brand.
Blogging offers a unique branding opportunity. Your readers get to see the human side of your business. #RockinRobinVA Click To Tweet
Regular communication keeps your company and products on their mind. Always engage with your readers when they comment on your posts. Then, when they’re ready to make a purchase, they’ll remember your company and what you have to offer.
A Growing Subscriber Base
Once you’ve gained a follower, keep them interested. If you have a predictable schedule for posting, your followers will find you more easily, and they are more likely to stick with you. A growing email list gives you a larger audience to market to and is a good indicator your business is thriving.
Better Brand Loyalty
We like to know that if we loved an experience with a brand, we’re going to enjoy it just as much the next time. And we won’t be disappointed. Why do you read some blogs more regularly than others? Is it because you love their sense of humor or their down-to-earth writing style? Maybe you love the simple and clear way they communicate. They always deliver what you like most about their content, so you stick with them.
Stay consistent in the type of content you provide. And stay consistent in your writing style. A repeat happy experience with your blog produces loyal readers who are more apt to share it with their friends and family.
Increased Lead Generation
As your target market becomes more familiar with you and your brand, you’ll get more leads. Posting often and on a regular schedule boosts search engine ranking. And it drives more visitors to your site, too. Companies that produce at least four blog posts per week get four times the leads of companies that produce four blog posts or less per month.
Blog posts are designed to drive traffic to your site. Consistent blogging effectively builds your brand and significantly increases lead flow. Your blog does all this marketing footwork for your business while providing a platform for genuine connections with your target market.
Are you a busy entrepreneur who needs consistent blogging to grow your email list and generate more leads? Do you lack the time to get that done? If you want to know your marketing details are being handled by an expert, not a novice, contact Rockin’ Robin Virtual Assistance LLC today. Call (307) 631-1867 or schedule a free consultation and let’s start blogging consistently for your business right away.
Rockin’ Robin Virtual Assistance LLC
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