Is the ever-evolving social media marketing game making you a little dizzy? Whatever happened to good ol’ email marketing? You might be quite happy to know it hasn’t gone anywhere. In fact, email marketing is still growing. And there’s good reason for it. Let’s look at five reasons why you need to grow your email list and the single best way to do just that.Blogging is the single best way to build your email list. Start blogging now! #RockinRobinVirtualAssistance #Blogging #EmailListBuilding Click To Tweet
1. They’re Qualified Leads
Anyone on your email list has expressed some interest in what you have to offer. They’ve given you permission to send them communication because they want to hear from you. What you’re offering is relevant to them. When you send out an email to your list, you’re speaking directly to your target market. And aren’t these just the leads you want to market to? You know it!
2. You’re Getting Better ROI
Because your email subscribers are warm leads, you can expect a higher return on your investment (ROI). Email marketing produces four times the ROI of social media. And, on average, every dollar spent on email marketing yields a return of $40.
3. You OWN Your Email List
Social media algorithms change often. When it comes to email marketing, though, you get to set the rules. I like that. I REALLY like that. Don’t you? Your email list is just that, yours. You have control over the content you send and who gets to see it.
4. Email is Where It’s At
Most people open their email several times a day. This is why consistent email communication helps you stay front and center in the minds of your ideal clients. When they’re ready, they’ll think of you first and come to you to make a purchase.
5. Your List is an Easy Metric
If your email list is growing, you know your marketing strategies are working. And each one of your email addresses has real value attached to it. For example, let’s say you have an email list of 1,000. You send out a special discount offer to each one on your email list which makes you $2,000 in sales. Now you know the value of a single subscriber is $2.00. Doesn’t this make it easy to set goals for growing your email list? Again, you know it!
And the Single Best Way to Grow Your Email List is …
So, you’re sold on building your email list now, aren’t you? But how? How do you grow your list of email subscribers? Start blogging. A blog allows you to capture email addresses and add those email addresses to your email list. Offer a valuable freebie to each website visitor as an incentive to subscribe to your blog. Then, promote your freebie on social media for added reach.
What would work well for your business? Start blogging now and grow your email list. No time for that? We create email campaigns and weekly blog posts that will build your email list for you. Contact us today at (307) 631-1867. Rockin’ Robin Virtual Assistance saves you time and money. Find out how. Schedule your free consultation today.
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